Nunhems rolls out new, unified seed packaging

“Whether it is developing innovative new vegetable varieties or new packaging, Nunhems is committed to performing better in every part of our business,” said Nunhems Brand Manager Uwe Dijkshoorn. “Our new packaging is part of our continued efforts to give our customers the best experience possible.”

The company developed the new packaging with the goal of making it even easier for customers to identify, store and use Nunhems vegetable seeds. This included featuring all essential product information such as crop, variety, seed lot and treatment in a more predominant, standardized location on the front of the packages and detailed product information on the back in an easy-to-read format.

The redesign also eliminated any less-than-clear company product names used on the label in favor of common industry terminology. For example, products previously branded with proprietary names will now be referred to by more straightforward and commonly-used terms such as primed, pelletted, encrusted, sized, etc. “Our goal is to communicate as clearly as possible with our customers,” Dijkshoorn said. “It’s time our packaging did, too.”

Nunhems also streamlined its overall number of packaging sizes and types. As a result, some varieties will now use different sizes and types of packaging, including the increasingly popular block bottom-style pouches.

Customers will begin seeing Nunhems’ new packaging designs as soon as this autumn, with the entire transition expected to be complete by early-2011. “A large conversion like this takes time,” Dijkshoorn said. “During this transition customers can rest assured that no matter the packaging their Nunhems seed arrives in, it is the same high quality hybrid seed they’ve come to rely on.”

About Nunhems
Nunhems, a subsidiary of Bayer CropScience, is the global specialist in vegetable genetics and services. As a globally integrated group of teams Nunhems builds unique customer relationships and shares products, concepts and expertise with the professional horticultural production industry and supply chain. Its portfolio includes leading varieties and brands in crops such as leek, onion, carrot, melon, cucumber, tomato, watermelon, lettuce and pepper. With annual sales of EUR 240 million (2009) and an extensive range of 28 crops and some 2,500 varieties, Nunhems is among the world’s leading vegetable seed companies. With more than 1,500 people Nunhems is present in all major vegetable production areas in the world.

Contact:
Uwe Dijkshoorn, phone: +31 (0)475 599 226
E-mail: u.dijkshoorn@nunhems.com


Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.