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Thursday, January 19, 2012
Nunhems at Fruit Logistica 2012
Great performing new products
Nunhem (Netherlands).Berlin’s Fruit Logistica exhibition, held from February 8-10, will provide Nunhems with an opportunity to enhance its reputation as an innovator still further this year with a number of new developments unveiled on its stand (A-06 in Hall 1.2).
Intense™ - The Chef’s Tomato: an essential ingredient for professional users and an aspirational one for amateur cooks.
Its award-winning Intense™ tomato range has been extended with the addition of new shapes and larger sizes, making it an attractive option for new sectors and different applications in the marketplace.
The company has also added a new positioning to the Intense name: ‘The Chef’s Tomato’, identifying it as an essential ingredient for professional users and an aspirational one for amateur cooks.
“We want to target people who love cooking for their work or their hobby, whether they’re in a sandwich shop or in a catering business, and tell them that this product is perfect for them,” says Daniel Kretzschmar, Nunhems Produce Chain Manager for Europe, Middle East and Africa.
The company has also added a new positioning to the Intense name: ‘The Chef’s Tomato’, identifying it as an essential ingredient for professional users and an aspirational one for amateur cooks.
“We want to target people who love cooking for their work or their hobby, whether they’re in a sandwich shop or in a catering business, and tell them that this product is perfect for them,” says Daniel Kretzschmar, Nunhems Produce Chain Manager for Europe, Middle East and Africa.
Kirene Galia melon changes skin colour from green to brilliant yellow when it’s ready to harvest.
Cost-cutting and waste reduction will undoubtedly be major themes at this year’s show. Intense’s non-leak properties certainly fit the bill in that respect. Similarly, waste reduction is also a theme running through a number of its other new launches, including the ground-breaking Kirene Galia melon, which changes skin colour from green to brilliant yellow when it’s ready to harvest, a fail-safe way of avoiding unripe product.
Nunhems will also exhibit its entire portfolio of fruit and vegetable seeds designed to meet the needs of all sectors in the fresh produce markets.
Nunhems’ parent company Bayer CropScience will showcase its Food Chain Partnership concept in Hall 20, Stand C15.
Nunhems will also exhibit its entire portfolio of fruit and vegetable seeds designed to meet the needs of all sectors in the fresh produce markets.
Nunhems’ parent company Bayer CropScience will showcase its Food Chain Partnership concept in Hall 20, Stand C15.
About Nunhems
The vegetable seed business of Bayer CropScience operates under the name of Nunhems. Nunhems is the global specialist in vegetable genetics and services. As a globally integrated group of teams, Nunhems builds unique customer relationships and shares products, concepts and expertise with the professional horticultural production industry and supply chain. The portfolio of Nunhems consists of 2,500 varieties in 28 vegetable crops, including leading varieties of carrot, cucumber, leek, lettuce, melon, onion, pepper, tomato and watermelon. With more than 1,700 employees, Nunhems is present in all major vegetable production areas in the world.
Contacts
Daniel Kretzschmar, phone: +33 614 708 837
E-mail: daniel.kretzschmar@bayer.com
Laura Santamaria, phone: +34 96 159 42 28
E-mail: laura.santamaria@bayer.com
Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
The vegetable seed business of Bayer CropScience operates under the name of Nunhems. Nunhems is the global specialist in vegetable genetics and services. As a globally integrated group of teams, Nunhems builds unique customer relationships and shares products, concepts and expertise with the professional horticultural production industry and supply chain. The portfolio of Nunhems consists of 2,500 varieties in 28 vegetable crops, including leading varieties of carrot, cucumber, leek, lettuce, melon, onion, pepper, tomato and watermelon. With more than 1,700 employees, Nunhems is present in all major vegetable production areas in the world.
Contacts
Daniel Kretzschmar, phone: +33 614 708 837
E-mail: daniel.kretzschmar@bayer.com
Laura Santamaria, phone: +34 96 159 42 28
E-mail: laura.santamaria@bayer.com
Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
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